League of American Orchestras Website

La Playa

Our team | Our values

La Playa is an award-winning broker offering an intelligent approach to insurance for arts organizations. We insure many leading orchestras, festivals and venues.

We have offices in New York, London and Cambridge UK and our Arts & Entertainment team is recognized as one of the most experienced brokers in classical music. We work with key trade associations including the League of American Orchestras, Association of British Orchestras and the International Artist Managers Association.

Our clients really trust our advice because they know we really understand them. We look after them very attentively, with:

Some brokers like to do insurance in a traditional, transactional way. La Playa isn't like that. We work in areas we're passionate and knowledgeable about - and if something goes wrong, we'll help you talk to the insurers and get things sorted quickly.

Working with La Playa, you'll have a named point of contact who knows and understands you - how you work, what you're trying to achieve. So your organization is really well protected on a global basis.

Our clients are the most important thing for us. We love finding solutions for their problems. We spend a lot of time listening to them so we understand exactly what they need. We establish long-lasting relationships and enjoy 98% client retention, helping clients identify where they're exposed, mitigate and manage their risks - and then make sure we're there for them if things do go wrong. That way we can get them up and running right away.

Our team

Our people have heaps of experience of helping companies manage their risk and grow. Our Arts & Entertainment team look after many leading orchestras, festivals, venues, presenters, artist managers and individual performers.


Mark Boon

CEO [email protected]

With thirty years experience in the industry, Mark Boon is a specialist in insurance for the media, arts and technology fields. He has in-depth understanding of working practice in these areas, and first hand experience of handling multi-million pound claims. Mark is an Associate of the Chartered Insurance Institute.

Favorite piece of orchestral music:
5th Symphony by Mahler


Tracey McCreath

Director, Media, Arts & Entertainment [email protected]

Tracey joined us in 2007 from Aon in London, where she advised businesses ranging from mid-sized to global on their insurance portfolios. Tracey has nearly two decades' experience in insurance and spent a year as a Business Improvement Analyst.

She enjoys cooking, calligraphy, football, travel and cinema.

Favorite piece of orchestral music:
The Arrival of the Queen of Sheba by Handel


Paula Hawthorne

Head of Performing Arts
[email protected]

As Head of Performing Arts, Paula specialises in helping festivals, orchestras, touring companies and venues with their insurance and risk management needs. She also holds key relationships with some of the UK’s leading arts' organisations.

Paula has developed an in-depth understanding of the risks associated with the performing arts and the exposures many arts organisations’ face. With more than 15 years’ experience, she has pioneered the way to creating tailor-made policies to suit her clientele, including Performing Arts Portfolio and Festival Portfolio.

Her private interests include cooking, playing the clarinet and being a "fair- weather" sailor.

Favorite piece of orchestral music:
The Planets Suite by Holst


Juliet Allan

Marketing Director [email protected]

Juliet's background is in arts marketing. A Cambridge music graduate, she also has qualifications from the Chartered Institute of Marketing and is a member of the Arts Marketing Association. Juliet joined La Playa in 1999 and is responsible for all marketing and PR operations, including editorship of the legendary News from the Beach!

Favorite piece of orchestral music:
Emperor Concerto, slow movement by Beethoven


Our values

Firstly, music really matters to us. We believe it's the stuff of life. As individuals we go to performances and involve our families in music-making.

We really like...

We try to do the right thing when it comes to...

Get a Quote

Can you afford NOT to shop around for your insurance this year? Just pick up the phone or email us - we think you'll like working with us!

T: 646 665 7737
E: Mark Boon

Mark Boon



Tracey McCreath

Director, Media, Arts & Entertainment


Charlene Gill

Account Executive



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La Playa: Insurance with Intelligence
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