The story starts back in 1999 when Mark Boon, then a partner at a respected UK insurance brokerage, realised that too many creative organizations were buying insurance policies that were the wrong shape, the wrong size and the wrong price.
A musician himself, Mark had carved out a niche insuring music and arts organizations, professional musicians and media companies. Together with colleague Matt Mullee, who worked with affluent individuals insuring high value homes, fine art, antiques and jewelry, he set up La Playa to support clients with truly specialist policies, expert advice and genuinely personal service. It started in Mark's spare room, then upgraded to his barn, moved to the innovation hub of Cambridge Business Park – and then expanded into London and New York. All hotbeds of creativity.
Why ‘La Playa’? It’s Spanish for “The Beach”, of course – and Mark has a passion for all things Spanish (Andalucia is something of a spiritual heartland!). We started at “Silicon Fen” in Waterbeach, Cambridge, and our general philosophy is that life’s a beach!
La Playa is all about relationships - "people like you like us" means we work with people we respect and trust (both clients and insurers); clients self-select and bring their friends - and once they're with us, we tend to stick together. The better we know and understand you, you better we can serve you. One size doesn't fit all in insurance - a little fine tuning can make all the difference: streamlining coverage where you're not really at risk, strengthening coverage where you're exposed, presenting a realistic picture of the risk to the underwriters to achieve the best possible terms. And underwriters trust our in-depth understanding of our clients - they trust us to help you manage that risk well and reward us with great rates.
Anyway, we digress; pretty soon our arts and media clients took us into technology as the digital age took hold, and we brought in experts like Matt Clark, one of the most experienced technology brokers on the International scene, to look after innovators from app developers and social media ninjas to the geniuses who bring us new medical devices like pain-free injections.
In 2010 we became concerned about sparky clients who were starting to work in the USA. They just weren't getting the specialist insurance they needed - so we decided to go with them, providing a bridge to London, the "cradle" of insurance. We opened our New York office just as the frenzy of digital media was taking off on the East Coast, a heady time of VC activity, fast-moving innovation, privacy paranoia and patent wars!
In 2017 we became a registered broker at Lloyd's of London, an elite status which gives us direct access to the world's premier specialist insurance market.
Mark is a change-junkie – so the story develops daily – watch this space!
John F, Private Client
You can call us to talk more about your business on +1 646 665 7737
Specialist & Independent
La Playa Private Client creates a safe space for you to live life to the full, enjoying your family, friends, and assets wherever you are in the world - without worry or hassle.
We can make sense of all your insurance needs - property, yachts and superyachts, high-performance and classic cars, private jets, art, wine and jewelry collections – and your liabilities too. We can pull multiple assets together on a single “portfolio” policy – or if you prefer, take care of each item separately.
Amid the impersonal and automated world of large insurance corporations, La Playa provides a refreshingly boutique-style service, with individual advice, and cover based on in-depth understanding of your specific situation. After a detailed and confidential review of your needs and priorities, we’ll structure your insurance arrangements so you know you and your family are protected, come what may.
Advice you can trust
…from an expert who understands you